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  • Writer's pictureMichael Hawley

Taking Real Estate Marketing to New Heights: Answering Your Top Questions about Drone Photography

Drone photography is revolutionizing the way real estate agents showcase properties. The use of drones offers a unique perspective that can provide potential buyers with a bird's-eye view of the property and its surroundings. As with any emerging technology, there are many questions and concerns that real estate agents have about drone photography. In this post, we will answer some of the most common questions.

One of the most common questions that California real estate agents have about drone photography is what the benefits are of using drones for real estate photography. According to a recent article in Forbes, the use of drones in real estate photography can result in higher engagement rates and faster sales. The article cites a study conducted by the National Association of Realtors, which found that properties with aerial imagery had a 68% higher view rate than those without. Additionally, properties with drone footage sold 68% faster than those without.

Another question that real estate agents frequently ask about drone photography is whether or not a license is required to operate a drone for real estate photography. According to a recent article in The Balance, anyone who operates a drone for commercial purposes, including real estate photography, is required to obtain a Part 107 drone license from the Federal Aviation Administration (FAA). The FAA requires individuals to pass an aeronautical knowledge test and register their drone before they can operate it commercially.

Real estate agents also want to know how high they can fly a drone when taking photos or videos of a property. According to a recent article in Architectural Digest, the FAA sets a maximum altitude of 400 feet for drones. However, many California cities have their own regulations and restrictions that real estate agents need to be aware of before flying a drone.

In conclusion, drone photography is a powerful tool that real estate agents can use to showcase properties in a unique and engaging way. While there are many questions and concerns surrounding the use of drones for real estate photography, with the right training, equipment, and knowledge of the law, real estate agents can use drones safely and legally to benefit their clients and their business.

Ready to take your real estate marketing to new heights? Don't let your questions about drone photography hold you back! Contact Harber Media today to learn more about how you can showcase your listings in a unique and engaging way. Start elevating your marketing game and watch as your listings sell faster than ever before!

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